The overlooked skills that can help your business to thrive

Business Matters, the UK’s leading SME business magazine, has identified two essential - and often overlooked - areas of employee training that can boost business performance.

The respected publication identifies sales training and negotiation training as areas in which every ambitious business should invest in order to:

• improve employee performance
• demonstrate a desire to invest in employees’ professional development
• attract the best talent
• allow employees to interact and build relationships in a less formal setting

1.  Sales
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MSB’s training consultants design and deliver tailored sales programmes which range from an introduction to sales skills to advanced sales techniques and key account management.

Effective sales training should yield rapid and tangible improvements in financial performance.

In the 12 months following a sales training programme run by MSB for a major international airline, flight bookings rose by 20%, car hire bookings increased by 40% and travel insurance sales went up by 50%.

Depending on the needs of the clients, our programmes can include:

• guidance on the use of sales structures
• planning for sales calls
• communication skills and the psychology of communication
• questioning and listening techniques
• presentation skills
• upselling and cross-selling
• how to close a conversation appropriately
• how to build customer loyalty
  
  

2.  Negotiation

Negotiation is a key skill which is nevertheless often overlooked, despite the potentially significant impact of striking uncompetitive deals with suppliers and undercharging for your company’s services.

​MSB’s training consultants use practical and interactive sessions to demonstrate:

• the fundamental principles of negotiation
• key techniques for a successful negotiation
• how to prepare for commercial negotiations

To find out more about how MSB can help your organisation with its sales and negotiation training needs, please visit our specialist sales training page on our new website.