Emirates Aviation Experience
Visitor Satisfaction Research
Opportunity
The Emirates Aviation Experience – a new attraction in Greenwich – wanted to learn more about how visitors viewed the experience and how it could be improved.
Approach
MSB conducted face-to-face interviews onsite with visitors to the EAE, allowing our team to provide the management team with valuable insight on why people visited the attraction, how they became aware of it, how long they spent on site, perceptions of value for money and what exhibits appealed most to visitors of different ages and backgrounds.
Impact
MSB’s findings were used to guide a radical overhaul and relaunch of the EAE in 2015, resulting in an even more impressive and interactive experience for visitors. The addition of a real, life-size Airbus A380 engine to the attraction is just one of the changes which has delighted new and returning visitors.