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MSB research helps revolutionise London Eye

Over a 3 month period in 2011, MSB worked alongside the London Eye to conduct a piece of consumer research focusing on how to improve the customer experience. Approximately 5,000 visitors were interviewed on the capsules themselves. A number of different experiences were trialled, with the London Eye selecting to install interactive touchscreen guides in all 32 capsules.

To see the London Eye's full article on this technological innovation please click here