Employee Engagement Research
MSB is much more than an employee research agency. Our clients see us as an employee engagement consultancy. We establish strong partnerships with our clients in order to tailor the most effective approach to measuring employee engagement and fulfilment.
We believe the key to successful engagement research is securing employee ‘buy in’ and openness. This ensures a high response rate and a more accurate diagnosis of employee opinion. Once this has been achieved, MSB is able to draw upon a wealth of experience to provide our clients with concise reporting and solutions that increase employee engagement.
MSB Market Research offers a number of core Employee Engagement options:
Attitude/Opinion Surveys
MSB conducts staff surveys for private and public sector clients. We advise our clients on the most valuable questions to ask according to the nature of the organisation, the sector, and the client's research objectives. Our extensive knowledge of regulatory frameworks within individual industries ensures that we are also able to standardize our approach accordingly.
- Paper based
- Online (including advanced online hosting and trend analysis)
- Telephone
- 1:1 Survey Interview
The core services for employee surveys are listed below. All are subject to client requirements.
- Design of survey and other correspondence
- Methods to boost employees' participation in research
- Printing, packing and distribution of surveys, cover letters and reminder letters
- All return survey postage costs
- Freephone helpline for employee assistance and peace of mind
- Live response rate updates
- Qualitative and quantitative data entry and cleansing
- Analysis
- Concise reporting
- Benchmarking against best-in-class performers across sectors
- Recommendations
- Presentation of results
In-depth Employee Interview / Focus Groups
Our clients tend to use these methods to explore in greater depth areas where there have been some concerns e.g. low morale/high turnover of staff; lower than average customer satisfaction ratings; high levels of complaints; under-performing business issues. MSB works in partnership with clients to develop tailored discussion guides to be used during in-depth interviews or focus groups with employees. Our consultants have extensive experience using this approach to draw further insight into employee engagement issues.
The core services for in-depth employee interviews and focus groups are listed below. All are subject to client requirements.
- Design of discussion guide and other materials
- Methods to boost employees' engagement in research
- Highly experienced interviewers/facilitators
- Freephone helpline for employee assistance and peace of mind
- Qualitative and quantitative data entry and cleansing
- Analysis
- Concise reporting
- Benchmarking against best-in-class performers across sectors
- Recommendations
- Presentation of results
360 Degree Research
A common reason for employee disengagement occurs when members of the workforce feel that they are not well enough equipped with the skills needed to achieve a high level of performance in their role. MSB 360 degree research is an effective talent management tool which is used to assess the talent pool within an organisation, and to identify whether employees have the right mix of competencies required to achieve the organisation's aims.
The research works by collecting anonymous feedback on each employee's performance and expertise, from their supervisors, peers, subordinates and themselves. MSB collects the research using a survey approach and is highly experienced at reporting the findings to deliver two major benefits to clients:
- Identifying training needs which will lead to increased employee engagement
- Improved succession planning
Due to the sensitive nature of this type of research, MSB only use experienced 360 degree consultants to provide participant feedback.
The core services for 360 degree research are listed below. All are subject to client requirements.
- Design of 360 degree questionnaire
- Employee briefings
- Analysis
- Concise reporting
- Follow-up participant feedback
Other Employee Research
MSB has developed a range of other diagnostic tools that have been used successfully within client organisations to define and drive forward change. These include Priority Diagnostic on Culture Change© and The Diamond Model of Employee Engagement©.
Please contact us if you would like more information on any of the above information or to discuss your requirements.
