Market Research Consultancy
At MSB we believe that in today’s highly competitive marketplace there is no substitute for knowing what your customers and employees are saying about your organisation. An investment in focused, practical and objective research is the key to good decision making and maximising your organisation's potential.
Our clients tell us that whilst they need information, of far greater value is the insight we provide which enables them to bring about change. This is where MSB delivers real added value to clients; we provide actionable, easy to understand reports and executive summaries which outline the steps to improved performance.
MSB Market Research Consultancy offers a full range of services, from initial consultation and design, through to data capture, analysis of results, reporting and recommendations.
Hallmarks
Flexible to your needs...
The blend of market research specialists and business consultants we can draw upon makes us uniquely positioned to help your organisation achieve any research objective. Our focus is on tailoring our approach to design, delivery method, data capture, analysis and reporting techniques - depending on your objectives. This approach ensures you receive maximum Return on Investment.
Achieving a high response rate...
MSB has an impressive record of helping clients achieve above industry standard response rates. We are experienced at engaging with both internal staff and external customers. We have a number of tried and tested methods to boost response rates, such as Engagement Workshops and Teaser Campaigns.
Accurate and reliable results...
MSB prides itself on the quality of our approach to producing reliable data. Every stage of the research process is handled in-house by a dedicated market research team, who operate within a strict quality management system (ISO 9001:2008). This helps to ensure the highest degree of timeliness and accuracy.
Service quality...
We develop effective partnerships with our clients. Upon commissioning, you will have an experienced and dedicated senior project manager assigned as the point of contact for the entirety of the project.
Data protection...
MSB guarantees that your data will be handled using the highest levels of safety and security. MSB are long term full members of the Market Research Society and abide to their professional standards.
Internal Field Force Team...
MSB has recently set-up its own internal field force team. The team consists of highly experienced and professional interviewers, all of whom abide by the MRS code of conduct. The benefits to our clients include even greater flexibility, real-time feedback and value for money.
MSB offers Market Research Consultancy solutions in the following areas:
